I just posted this on Twitter:

Consider this your official warning 😂

After spending the last few years talking about Enterprise Clients every chance I get...

I recently got the name trademarked.

Which means if I see you using it...

Well...

My lawyers know where to find you.

Kidding.

Mostly.

Funny thing is, I've definitely noticed more people in the agency world talking about "Enterprise Clients" lately.

And I don't really care if someone borrows a phrase from me.

But blindly copying how another business positions itself?

That's usually a terrible idea.

I learned that lesson years ago when I was still charging peanuts for agency work, blindly copying the herd.

I was on a Zoom and gave the dude my price:

$5,000 for three months of ads, landing pages, emails and creatives.

He paused.

"You're going to do ALL that for five grand?"

And being a complete dumbo I was like:

"Yep, sure am!"

Well guess what?

I lost the deal.

Not because I was too expensive.

Because I was TOO CHEAP!

He ended up paying another agency $30,000 for basically the same thing.

I thought $5k would make me the obvious choice.

Instead, it made him suspicious.

Point being...

Price IS marketing.

And positioning works the same way.

If a prospect can put your proposal next to four others and the only obvious difference is the logo and the price at the bottom...

Guess what they're going to compare?

That's one reason I've spent years hammering the Enterprise Clients message.

The lesson here isn't that you need to trademark your offer.

It's that you should aim to become known for something specific.

Because being different gets attention.

BUT...

If you're known for solving a specific, expensive problem?

You're much harder to compare.

And that's when charging $10k, $20k or $30k gets a whole lot easier.